Job Profile Summary

MISSION:

Cultivate and lead strategic relationships with partners through multi-platform business initiatives
that drive revenue, stakeholder value & brand awareness by creating and managing content and/or program as
directed by the organization.
Job Description.

KEY EXPECTED ACHIEVEMENTS

Account Management:

• Develops, negotiate and nurtures partner relationships with key stakeholders toward mutually
beneficial objectives.

• Introduces new product or service through field trials, marketing programs, technical information
webinars, knowledge transfer kits and direct phone contact.

• Works closely with marketing and sales teams to understand business goals to ensure they get the full
value from relationship.

• Maximizes opportunities through research and preparation beforehand, analyzing goals, alternatives,
trade-offs powers, and possible outcomes.

• Exchanges information with others to foster mutual and in-depth understanding of each party’s interests.
• Describes the key business drivers behind the strategy.

• Provides front line support for channel members that are consistent with strategy.

• Ensures that marketing material is aligned with overall the partner strategy.
• Oversees monitoring of relationships including lessons learned and appropriate feedback (close the
loop).

Business Partnering

• Assesses the value proposition when identifying and creating partnerships.

• Initiates partnerships and alliances that promote organizational objectives.

• Intervenes, as necessary, to assist others to address or resolve issues surroundingp artner relationships.

• Leads by example and fosters an environment of mutual trust through clear communication, open
dialogue and consistent behavior.

• Forms alliances with people in different organizational units to work toward mutual objectives.

Advertising, Promotion & Branding

• Evaluates advertising and promotion programs for compatibility with public relations efforts and against
overall marketing goals..

• Approves creation, production and delivery of advertising and promotional campaigns.

• Identifies and evaluates potential brand and positioning scenarios.

• Prepares position statements for each brand to appeal to each targeted segment.

• Monitors brand performance indicators and adapts strategies as required.

• Coordinates brand support activities across the organizations.

• Monitors customer and market data to forecast the need to adapt segmentation and targeting strategies.

• Manages integrated marketing communication strategies and budgets.

• Sets and monitors quality standards for integrated marketing communications.

• Provides expert marketing communication advice and guidance on the organization’s integrated
marketing initiatives.

• Evaluates the effectiveness of integrated marketing communication activities, tools, media and
campaigns using appropriate criteria.

Content Marketing

• Identifies key opportunities to create new content and functionality on e-commerce site while improving
existing website content and functionality to grow conversion rates and create a better user experience.

• Works closely with the digital team (internal and external) to ensure that new site development aligns
with content management needs and roadmaps.

• Describes how social media professional engagement tools can be used to increase community impact.

• Defines the basic components of customer referrals and how they apply to social media marketing.

Digital Marketing

• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI)
against the marketing strategy.

• Creates processes to ensure that digital capabilities and marketing program target, convert and retain
goals and budget commitments are met.

• Evaluate the impact of digital marketing initiatives on organization’s performance.

• Leads all aspects of digital marketing including SEO/SEM, affiliate, display re-targeting and acquisition,
email marketing and content marketing.

Event Marketing

• Develops event management strategies and plans for approval
• Oversees the implementation of events according to standards and requirements.

• Ensures branding consistency and brand awareness during any event or conference/forum.

• Evaluates effectiveness of event strategy against overall marketing, sales and organization objectives.

• Identifies high impact opportunities for enhancing the customer experience.

Marketing Metrics & strategy

• Analyzes and interpret data to inform the evaluation of the marketing strategy.
• Participates in the review of marketing activities using dashboard.

• Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities.

• Makes recommendations on appropriate methodologies or tools to operationalize the marketing
strategy.

• Regularly measures market, competitive, and business performance in order to anticipate trends.

• Implements partnership strategies to refine funnel and individual campaign performance in order to
improve overall demand generation programs.

• Participates actively in the annual customer/partner plan process.

• Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed customer
base expansion.

To be considered for this role;

2 years of sales, marketing or brand management working experience.

Malaysian national based in Kuala Lumpur or Selangor.

Degree or Diploma in a related field.

Great communication and interpersonal skills.

What’s on offer;

Great company culture and working environment with a true multinational company.

Prestigious Damansara Location.

Company car, 13 months Salary plus toll and petrol cards, medical benifits, great learning and development to advance your career, yearly company trips and events.

To apply for this very challenging role, please email your CV to career@profession.asia or simply click on the apply button below.