MISSION: Cultivate and lead strategic relationships with partners through multi-platform business initiatives that drive revenue, stakeholder value & brand awareness by creating and managing content and/or program as directed by the organization.

KEY EXPECTED ACHIEVEMENTS

Account Management:

• Develops, negotiate and nurtures partner relationships with key stakeholders toward mutually beneficial objectives.
• Introduces new product or service through field trials, marketing programs, technical information webinars, knowledge transfer kits and direct phone contact.

• Works closely with marketing and sales teams to understand business goals to ensure they get the full value from relationship.
• Maximising opportunities through research and preparation beforehand, analysing goals, alternatives, trade-offs, powers, and possible outcomes.

• Exchanges information with others to foster mutual and in-depth understanding of each party’s interests. • Describes the key business drivers behind the strategy.
• Provides front line support for channel members that are consistent with strategy.
• Ensures that marketing material is aligned with overall the partner strategy.

• Oversees monitoring of relationships including lessons learned and appropriate feedback (close the loop).

Business Partnering

• Assesses the value proposition when identifying and creating partnerships.
• Initiates partnerships and alliances that promote organisational objectives.
• Intervenes, as necessary, to assist others to address or resolve issues surrounding partner relationships.
• Leads by example and fosters an environment of mutual trust through clear communication, open dialogue and consistent behaviour.
• Forms alliances with people in different organisational units to work toward mutual objectives.

Advertising, Promotion & Branding

• Evaluates advertising and promotion programs for compatibility with public relations efforts and against overall marketing goals.
• Approves creation, production and delivery of advertising and promotional campaigns.
• Identifies and evaluates potential brand and positioning scenarios.

• Prepares position statements for each brand to appeal to each targeted segment.
• Monitors brand performance indicators and adapts strategies as required.
• Coordinates brand support activities across the organisations.
• Monitors customer and market data to forecast the need to adapt segmentation and targeting strategies. • Manages integrated marketing communication strategies and budgets.

• Sets and monitors quality standards for integrated marketing communications.
• Provides expert marketing communication advice and guidance on the organisation’s integrated marketing initiatives.
• Evaluates the effectiveness of integrated marketing communication activities, tools, media and campaigns using appropriate criteria.

Content Marketing

• Identifies key opportunities to create new content and functionality on e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience. • Works closely with the digital team (internal and external) to ensure that new site development aligns with content management needs and roadmaps.

• Describes how social media professional engagement tools can be used to increase community impact.

• Defines the basic components of customer referrals and how they apply to social media marketing.

Digital Marketing

• Measures and reports performance of all digital marketing campaigns and assess against goals (ROI) against the marketing strategy.
• Creates processes to ensure that digital capabilities and marketing program target, convert and retain goals and budget commitments are met.

• Evaluate the impact of digital marketing initiatives on organisation’s performance.
• Leads all aspects of digital marketing including SEO/SEM, affiliate, display re-targeting and acquisition, email marketing and content marketing.

Event Marketing

• Develops event management strategies and plans for approval.
• Oversees the implementation of events according to standards and requirements.
• Ensures branding consistency and brand awareness during any event or conference/forum.
• Evaluates effectiveness of event strategy against overall marketing, sales and organisation objectives. • Identifies high impact opportunities for enhancing the customer experience.

Marketing Metrics & Strategy

• Analyses and interpret data to inform the evaluation of the marketing strategy.
• Participates in the review of marketing activities using dashboard.
• Develops metrics and Key Performance Indicators to assist in the evaluation of marketing activities.
• Makes recommendations on appropriate methodologies or tools to operationalise the marketing strategy.
• Regularly measures market, competitive, and business performance in order to anticipate trends.
• Implements partnership strategies to refine funnel and individual campaign performance in order to improve overall demand generation programs.
• Participates actively in the annual customer/partner plan process.
• Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed customer base expansion.